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OUR STORY

A family business
at Filey Bay

WELCOME TO FILEY BAY DIRECT

A hand-picked collection of exceptional holiday homes, owned and managed by people who love this coast as much as you do.

Filey Bay Direct was founded in 2018 by The Fosters – we’re a Sheffield family and have been holidaying on the North Yorkshire coast since our children were very tiny.

Every property in our collection is personally visited, vetted, and styled to meet our own high standards. When you book with us, you’re booking with people who genuinely care about your holiday experience. We have an outstanding reputation for quality and customer service and many of our guests are regulars with us.

We offer the full range of Bay properties including the larger style lodges and unique seafront properties. All our properties have wifi, modern kitchens, bathrooms and furnishings. The key to our success is simple: we only work with owners who care about the guest experience, keep their properties updated and actively respond to guest feedback.

With a dedicated local manager, Dawn, and cleaning, laundry and maintenance delivered by experienced local companies, and Stephen for handyman services, you can be confident that you will be well cared for during your stay.

As an owner of a property at The Bay myself since 2014, I know the village very well, and can help you choose your perfect holiday home on the resort. 

Filey Bay Direct is also a recognised agency member of PASC UK (the UK association of self-caterers). 

Please do contact us if you own on The Bay and are interested in advertising with Filey Bay Direct.

44 Holiday Properties
5★ Average Guest Rating
1,800+ Happy Families each year
8 Years providing holidays on the Yorkshire Coast

WHAT MAKES US DIFFERENT

We’re not a big agency.
We’re your hosts.

Unlike large booking platforms, every single guest speaks to a real person. We know each property inside out — plus we know the best local restaurants, the best beaches, and visit attractions. Our aim is simple: to give you the holiday you hoped for.

Holiday property interior

WHAT WE STAND FOR

Our values

Only the best properties at The Bay

We personally visit and select properties to offer to guests. Not all properties pass the test – all must have wifi, be well-maintained and furnished, and in some of the better locations too.

Personal service to guests

We know our guests sometimes need some help during the booking process, or during their stay. We don't use chatbots, or call centres. We are a small team, but that means we get to know our guests and are just a quick call away.

Hassle-free management for owners

We know how busy many of our owners are, so we offer a fully-managed service. This helps reduce owner admin, and also ensures a quick service to our guests – no delays getting new wine glasses, teaspoons etc when they get broken or go missing!

READY TO EXPLORE?

Secure your dream coastal retreat now – from just £100 deposit

The Bay is a modern, purpose-built “village” on the Yorkshire coast, specifically designed for holidays. There are around 480 apartments, beach houses, lodges and cottages all with free parking, set on the cliff tops to the south of Filey, next door to Primrose Valley. Whilst not in Filey town itself, it is within walking distance either along the beach or the coastal path.

The Bay is unlike the caravan parks in the area as it is open every day of the year. The properties are all just a few years old with full central heating, and excellent insulation making them ideal for winter breaks as well as summer.

Many of our guests love to come in the quieter winter months, and curl up in front of the log burner (selected properties only) after a bracing walk on the beach! And the prices are lower out of season too, so our stays won’t break the bank either.

The resort pub, pool, sauna, steam room and gym open all year round (just closed on Christmas Day usually).

The shop in the central courtyard is open daily for provisions.

The Bay has lots to offer to families, couples and friends wanting to spend time together. On resort you will find:

  • Indoor 20 metre pool (for leisure and lane swimming), sauna, steam room and gym. These are open daily – usually 8.30am-6pm with no booking required except for peak periods. Free to all our Filey Bay Direct guests. The gym is for over 16s only usually.
  • The John Paul Jones pub – inside and outside dining. Dog-friendly too. Open daily for drinks and food. Seasonal hours in operation.
  • The Four Cats – pizzas and licensed bar. Takeaway service too. Seasonal opening hours.
  • Amusement arcade. Open daily.
  • Two EV chargers for all guests to use. And some of our properties have their own chargers too.
  • The Beauty Room (for massage and treatments). See their Facebook page for opening hours.
  • A small grocery store (in the courtyard) – open daily. It sells food, toiletries, beach items, newspapers/magazines, alcohol, souvenirs and more!
  • Playground, boules courts, football pitch, outside table tennis table. All currently free of charge to guests. Borrow some boules or table tennis bats from the leisure desk, or bring your own.
  • Wildflower meadows and lakes – perfect for walking the dog, having a picnic or just enjoying a nature walk – orchids, butterflies, newts, ducks, a resident barn owl and more can be spotted!
  • Entertainment programme – pub quizzes, live music, and other events organised by the resort team. Programme may vary through the year.
  • Activity programme including football, tennis, tie dye, build-a-bear, crafts, go-carts, archery, rifle-shooting, pool parties – booking required and charges apply to all guests at The Bay. Age restrictions apply, but there’s something for all age groups from under 4s through to 12+ and adults.

Please note: we do not offer refunds if you find any of the above are not open during your stay, as we are not responsible for these amenities/businesses.

The price includes use of the onsite pool, sauna, steam room and gym (subject to availability).

The outside table tennis table, boules courts and playground are all free to use too. You can hire table tennis equipment and boules from the leisure desk for a refundable £10 deposit.

We provide one set of linens and house towels per stay. If you require extra linens or towels, e.g. for a longer stay, we can arrange that for an additional fee.

We provide unlimited Wi-Fi in all our accommodation, and all utilities (gas, electricity, water) are included too.

Other welcome goods (toiletries, tea/coffee, coffee pods) vary by property, which will be explained in your booking information.

Yes, most of our properties allow dogs – simply include your dogs in the search box to see what is suitable.

We do not allow puppies under 6 months of age, unless you wish to make a request to be allowed – we would need to know their age, progress with puppy training, and whether they are crate-trained. We may request a larger damage deposit just incase.

We allow all breeds (except those on the banned list in the UK), but if you have a large breed, please do consider the size of the dog and the size of the property, as some properties do not offer a lot of floor space for larger dogs!

If your dog likes to sleep in the room with you, or needs a secure/enclosed garden, or if you want a place with no restrictions on number of dogs and where they can go, then our properties are probably not for you, as we do not allow dogs on the beds or furniture, and would only be allowed in bedrooms if crated. This is as a courtesy to our cleaners, owners, and the next guests. We can discuss you bringing your own duvets/pillows/linens if you wish for your dog to sleep on the bed.

If you have a reactive dog (reactive to people and dogs walking past), then Sea Esta, Sea Air, Caramel Cottage, Silversands House, Sand Dollar, and Blue Anchor Retreat are probably the better options for you with fewer people/dogs walking past the windows!

We will charge for any damage to bedding, furniture, carpets, doors etc due to dogs.

Please also clean up after your dog and put all bags in the bins all around the site – thank you.

Dogs must not be left home alone as this is a site rule and could result in you being asked to leave the resort.

We ask for £100 (1 or 2 bedroom) or £200 (3 or 4 bedroom) security deposits 5 days before arrival, and we release these 7 days from departure.

This is our security in case of major damage or significant extra cleaning required at the property.

If you have previously paid on a credit card, we can simply  pre-authorise your card, so no money actually leaves your account.

We hope you appreciate we are trusting you with our properties and possessions, and this is quite standard practice with many holiday cottage rentals.

A full refund will be given for a cancellation for one of the following reasons:

  1. Cancellation by us (for any reason), for example if a property is sold, or if emergency repairs are needed.
  2. Where the property is under Government restrictions which force us to close.
  3. Where your home address is under local/regional restrictions which prevent you from travelling to us.

If you need to cancel:

If you cancel more than 60 days before arrival, we retain the deposit and will return any other payments made.
If you cancel the booking 60 days or fewer before arrival, then we retain any payments made.

We therefore strongly recommend you have your own holiday insurance cover or consider the Refund Protec as an add-on to your booking (Terms and Conditions apply).  

If you do not have insurance, and we are able to re-let the property, we will issue a credit voucher, the value of which will depend on the value of the replacement booking and the time/cost of readvertising and administering the cancellation.

BEHIND THE SCENES

Meet the team

Paula, Founder & Host

Paula

Founder & Host

The heart of Filey Bay Direct. Paula has been visiting this coastline for family holidays for nearly 20 years, and brings genuine passion to every property she manages. Paula manages your booking process throughout, so is on hand with any queries. She is the voice you'll hear on the phone and the personality behind our social media. Her local knowledge is encyclopaedic — ask her anything.

Dawn, Filey Manager

Dawn

Filey Manager

Dawn is there to help with any issues during your stay – from retuning your TV, to showing you how to use the washing machine. She'll pop the heating or a lamp on ready for your arrival if you're arriving late at night. If anything is missing, she'll often be able to pop round with it as she's only a few minutes down the road.

Stephen, Maintenance

Stephen

Maintenance

Stephen helps keep every property in perfect condition all year-round. If something needs doing, he's already on her way — often before you've noticed. And if it's a bigger job, Stephen knows who to call to get the job done.

OUR TESTIMONIALS

Real reviews from travelers who
found their dream escapes at Filey Bay.

View All Reviews
★★★★☆

“Great Lodge”

“Lovely lodge and very well equipped. Very clean and comfortable. Great location to the activities and short walk to the beach. Would definitely return. “

Esther

★★★★☆

“A Lovely Apartment”

“The Hideaway is a lovely apartment,very modern and immaculate,everything you need. The only criticism we have is the shower unit is very good and large, except for people with poor mobility,there should be some grab rails in the unit as it is difficult getting in and out. Would certainly recommend this apartment and we hope to go again.”

Trevor

★★★★☆

“Really lovely luxury lodge”

“Very comfortable spacious lodge. Nice interior touches make it a cut above. Location is central at the top of the meadows behind the lake. Comfortable beds, multiple balcony areas to catch the sun. Everything we needed”

Ellen

★★★★★

“Surpassed expectations”

“Very impressed by the high quality of everything in the cabin.decor and kitchen, appliances and utensils.the outlook was onto a quiet space and appreciated the deck had a low wire for small dogs which was very effective for ours .Overall very happy.”

Peri

★★★★★

“A lovely lakeside lodge ”

“We had a lovely stay at the lakeside lodge, it was so comfortable and well equipped, a super outlook over the lake and daily visits from the ducks. Absolutely perfect! “

Lynn